CULPA is Columbia University's professor and course review site. Used by thousands of students every semester, CULPA is a fundamental resource to help students choose their classes.
Built on Ruby on Rails in 1997, CULPA became outdated and dysfunctional. I led CULPA's complete redesign, working swiftly with engineering and database teams to transform the website in the space of four months.
I carried out two activities with Columbia students to understand CULPA’s two main user paths:
I asked upperclassmen interviewees to write a review for a class they had taken recently.
I presented students with three professors who teach Contemporary Civilisation, and they had to identify their top choice.
Creating a visual style that both innovates and celebrates CULPA’s legendary brand.
Completing a remote sprint across four timezones.
Collaborating with engineer and database teams as the sole UX Designer.
Designing and implementing the administrator journey on the internal site.
Creating a new badge system to help students differentiate between professors beyond nuggets.
Designing a service-led experience to make design a visible, accessible, and legitimate career path, now at 800+ members.
Rapidly designing a full high-fidelity MVP by leading the founders from ideation to sketching to prototyping.