about me

Hello! I'm Laura.

I’m a freelance UX Designer based in London.

View CV
SKILLS

What I do

UX Research

Understanding your user. I'm experienced in stakeholder interviews and workshops, journey mapping, building archetypes and personas, identifying job stories, and more.

UX & UI Design

Building the experience. I use Figma to build wireframes, high-fidelity UIs, and rapid clickable prototypes. I'm experienced in designing for web, tablet, and mobile.

Project Strategy

Working seamlessly. I work with tools including Trello, Jira, Google Suite, and Confluence. I help teams understand and create project deliverables, key milestones, and deadlines.

Content Design

What's a UI without words? I lead teams through branding and product workshops to decide their product principles, tone and voice strategy, and create empowering content.

My Services
style

Experience

I've worked in...

Agency environment

B2B and B2C in-house teams

Start-up environment

about me

You’ve scrolled this far! I'm Laura, here's a few human things about me.

You may have seen me on your Facebook feed––I used to produce viral videos (8+ million views) and ad campaigns for global brands. Now, I leverage my storytelling and creative skills in my design work.

Though I’m now London-based, I spent four years living in NYC with shorter stints in Paris, Singapore, and Melbourne. I’m hoping to get a taste of the digital nomad lifestyle as the world opens back up for travel.

Having graduated from an Ivy League university as a first-generation and low-income student, I’m very passionate about social mobility and widening access schemes. I mentor college students on their university applications through the Sutton Trust US Programme every year, of which I was a participant myself.

Say hello at design@laurablock.co

testimonials

Working together.

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical.

Ciro Hernoso

Co-Founder & CEO, Spaze

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical.  

Anatole Ayadi

Design Lead, Braineet

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical.

Bhavika Gondalia

Project Manager,
Reimagine Digital