Hey, I'm
Laura Block

I’m a freelance UX Designer based in London. I do user research, UX & UI design, project strategy, and content design.

Available from June 2023.

Open to new opportunities.

Selected works
SKILLS

What I do

UX Research

Understanding your user. I'm experienced in stakeholder interviews and workshops, journey mapping, building archetypes and personas, identifying job stories, and more.

UX & UI Design

Building the experience. I use Figma to build wireframes, high-fidelity UIs, and rapid clickable prototypes. I'm experienced in designing for web, tablet, and mobile.

Project Strategy

Working seamlessly. I work with tools including Trello, Jira, Google Suite, and Confluence. I help teams understand and create project deliverables, key milestones, and deadlines.

Content Design

What's a UI without words? I lead teams through branding and product workshops to decide their product principles, tone and voice strategy, and create empowering content.

experience

Selected Works

Kitt Offices - case study coming soon

Don't just rent an office, give your brand a home

Highlighted projects include a new search platform to help brokers find available offices, and the redesign of the customer-facing iOS and Android app, including improving the live chat and introducing self-led support.

UX Design
User Research
User Testing
Design Systems

BP - case study coming soon

Decarbonising global fleets

Carrying out the full double diamond process to design and deliver a new vision for payment method management for BP's global fleet management software.

UX Design
Rapid Prototyping
User Testing
Design Systems

spaze, the Venue and stock Management App

Building the design vision for a SaaS B2B startup

Rapidly designing a full high-fidelity MVP by leading the founders from ideation to sketching to prototyping.

UX Design
UI Design
Rapid Prototyping

Financial services Company

Creating an online educational platform

Researching, ideating and designing a smart educational platform that delivers curated content to the user.

UX Design
Archetype Development
Workshop Facilitation

Professional services Company

Leading a digital transformation strategy

Leading a select group of corporate partners through research and workshops, ultimately delivering a 24-month vision for business and digital transformation.

Service Design
Strategy
Workshop Facilitation

Design at Columbia

Co-founding Columbia University's first and only design community

Designing a service-led experience to make design a visible, accessible, and legitimate career path, now at 800+ members.

User Research
Service Design
Content Design
Strategy

CULPA reviews

Redesigning a content-heavy reviews site

Leading a complete UX & UI overhaul and crafting a seamless digital experience to help university students find engaging classes.

User Testing
UX Design
UI Design