I’m a Product Designer based in London. I do user research, UX & UI design, user testing and content design.
March 2025 update: I've accepted a perm role at an EdTech startup and will not be available for freelance projects for the foreseeable future :)
Understanding your user. I'm experienced in stakeholder interviews and workshops, journey mapping, building archetypes and personas, identifying job stories, and more.
Building the experience. I use Figma to build wireframes and high-fidelity screens. I'm experienced in designing responsively across web, tablet, and mobile apps.
Validating ideas. I build rapid high fidelity prototypes and get out in the field, doing both remote online testing and meeting research participants in person. Build, test, iterate, repeat.
What's a UI without words? I like to take a content-first approach to my design work and ensure the language is accessible and intuitive, with design elements there to enhance their effectiveness.
Your Money Coach aims to encourage and empower the financial wellbeing of the bank's 10 million mobile app users amidst a cost of living crisis.
Updating the app’s architecture, streamlining desk bookings, and tackling door open issues, all while laying the groundwork for Kitt’s design system, Folio.
Carrying out the end-to-end design process to design and deliver a new vision for payment method management for BP's global fleet management software.
Using A/B testing to create research-backed language patterns across a new global design system.
Designing a series of workshops to redefine the way Kitt's customer service team speaks with customers on live chat.
