I’m a freelance Product Designer based in London. I do user research, UX & UI design, user testing and content design.
Available from October 2024.
Transforming Kitt's office search and locations platforms resulting in a 400% increase in location updates and a 50% increase in external broker enquiries.
Carrying out the end-to-end design process to design and deliver a new vision for payment method management for BP's global fleet management software.
Using A/B testing to create research-backed language patterns across a new global design system.
Designing a series of workshops to redefine the way Kitt's customer service team speaks with customers on live chat.
Undertaking a comprehensive redesign of the Now Baby website, encompassing brand identity, user experience, and content enhancements to better serve expecting and new parents seeking virtual support.
Understanding your user. I'm experienced in stakeholder interviews and workshops, journey mapping, building archetypes and personas, identifying job stories, and more.
Building the experience. I use Figma to build wireframes and high-fidelity screens. I'm experienced in designing responsively across web, tablet, and mobile apps.
Validating ideas. I build rapid high fidelity prototypes and get out in the field, doing both remote online testing and meeting research participants in person. Build, test, iterate, repeat.
What's a UI without words? I like to take a content-first approach to my design work and ensure the language is accessible and intuitive, with design elements there to enhance their effectiveness.
