I’m a freelance UX Designer based in London. I do user research, UX & UI design, project strategy, and content design.
Understanding your user. I'm experienced in stakeholder interviews and workshops, journey mapping, building archetypes and personas, identifying job stories, and more.
Building the experience. I use Figma to build wireframes, high-fidelity UIs, and rapid clickable prototypes. I'm experienced in designing for web, tablet, and mobile.
Working seamlessly. I work with tools including Trello, Jira, Google Suite, and Confluence. I help teams understand and create project deliverables, key milestones, and deadlines.
What's a UI without words? I lead teams through branding and product workshops to decide their product principles, tone and voice strategy, and create empowering content.
Designing a service-led experience to make design a visible, accessible, and legitimate career path, now at 800+ members.
Rapidly designing a full high-fidelity MVP by leading the founders from ideation to sketching to prototyping.
Leading a complete UX & UI overhaul and crafting a seamless digital experience to help university students find engaging classes.
Guiding the team through user research and digital strategy to map out the best digital tools to invest in for the new normal.